Main Task Ten: Publication Plan

Publication Plan

Title:
Casual Sound

Positioning Statement:
Sound Of The Weekend

Frequency of Publication:
Fortnightly

Price:
£2.20

Distribution:
Supermarkets, High Street music shops, Independent record shops.

Rationale:
The approach of the magazine is to bring unknown Casual bands to the forefront. To offer opinions in a fans point of view not a professional one. The music articles will be what the fans want to know and what bands the readers have let us know about.

Style:
Informal style, using a mix of language from very basic to slightly more technical language in the music sections. We would not shy away from offering strong opinions on up to date events and political views either in the music world. We would use slang where appropriate. Images will take up large areas of pages.

Regular Content:
Readers Gig Reviews
Journalist Gig Reviews
Readers Photo with musicians
Up & coming bands/Artists
Album/Single/E.P Reviews
Music News
Unsigned Band of the week,
Casual Sound Chart
Best Video of the week
Future Hit
Top 5 gigs of the last 2 weeks
Fact file of best bands in another country
Innovators of different Genres
Editors Letter


Feature Articles
Write up of well known artists/band
Major live review (Arctic Monkeys)
Interview
Free CD
Fact File of Unsigned Bands
Biographical Article on The Enemy
Top Ten Live Bands
Top Ten up & coming bands
Best Sets of The festival season
Best festival in 2009
Emerging Genres
Best Place to buy tickets
Organisation plea for fans to boycott Ticket Touts and unofficial merchandise sellers